Priority for ECommerce site - Semantic or URL ?

  • Hi. In the situation where a web site have the following problem: 1) No clear use of URL. Exemple: www.website.com/01/002/pages.aspx?sku=0&id=99 2) No semantic Not HTML compliant, no use of H1 (all P class="") And my goal is to have a better search engine ranking. What would be the best action knowing that budget limitation leave me only one of the following possibility? A) Change all URL. Exemple: www.website.com/target_audience/section/product/specification.aspx B) Change all template to be XHTML Transitional compliant and use CSS to remove presentation tag from the code. Use of h1 to help search engine identify title, sub-title and content. C) Take all this money and buy AdWords. =) Please include case study or article to support your answer. PS: Sorry for my english.


  • If you are running Apache, you may be able to use mod_rewrite to rewrite the URL into something more SE friendly. Or you could change to a different shopping cart =)







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